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The Alternative View
Welcome to Alternative Audio, where we do things differently to produce wonderful music from our systems. Alternative Audio is a haven for the serious music lover. Our‘real world listening room’, creates a relaxed and unhurried environment where you can audition the best in audio equipment.Alternative Audio is dedicated to giving you the magic of High Fidelity. The capitals are important, as the word hi-fi has been misused for years. The dictionary definition says “The reproduction of an effect (as sound or an image) which is very faithful to the original”. How many systems have you heard that really do that?
Alternative Audio’s over-riding criteria must be musical enjoyment, recreating instruments or voices naturally. Too many systems add artefacts to the sound. To this end it is imperative to go out and listen to live music regularly, preferably unamplified, if you don’t you will never know what you are trying to achieve. You may be shocked, when you first hear an unamplified concert, by the purity and understated sound you hear with a total absence of all manipulation.
Do you find that you are not listening to your music anymore? Have you got a well-regarded system, which does not do it for you? Have you bought a system you felt pressured into, because of rave reviews, but end up disillusioned, finding it fatiguing and musically uninvolving? Perhaps you feel disappointed and sceptical? Are you now watching too much television and DVDs? Alternative Audio believes that the purchase of components must be done by auditioning, rather than on an ad-hock basis from five star reviews. This cobbled-together approach will never succeed in achieving a harmonious and musically satisfying system. Does this sound familiar?
Our portfolio of quality products puts High Fidelity back where it should be, being “faithful to the original” - true musical enjoyment. Alternative Audio specialises in vinyl and valve amplification, as we believe it to be the most natural form of music reproduction. Alternative Audio caters for a variety of budgets and listening environments with the single goal of bringing the whole musical performance into your home, not just impressive-fi. Contact Peter Downs for all your audio requirements. Then come and listen to some wonderful music, faithfully reproduced.
Contact Peter Downs on 01984 624242
